MD Clinic · Romania

A clinic that answers at 22:00, without anyone at the desk.

Running: the assistant answers patients on mdclinic.ro since September 2026.

MD ClinicDental clinic, sixteen people · Cluj-Napoca
mdclinic.ro ↗
mdclinic.ro
mdclinic.ro on a desktop
mdclinic.ro on a phone
  1. 01A booking button on every page
  2. 02A day and a part of the day
  3. 03A name and a phone number
  4. 04Reception calls back to set the time

The clinic's booking flow as a patient meets it, recorded on a copy of their homepage with test details of ours. The request in the recording was never sent, so nothing reached the clinic.

The business

MD Clinic is a dental clinic in Cluj-Napoca with a reputation built over years: 4.8 on Google from close to three hundred reviews. The clinic runs on its reception, its phone and a WordPress site that had not changed in a long while.

We did not build that site and we did not replace it. Everything below was added to the site they already had, through a single line in their WordPress, so nobody at the clinic had to learn a new tool.

The leaks

A good clinic with a website that described, and did nothing else.

  1. 01
    Nobody answered after hours.

    A person reading about implants at 22:00 has a question and no one to ask. Reception opens in the morning; by then the moment has passed.

  2. 02
    There was no way to book from the site.

    A visitor who decided to come found a phone number. No form, no button, no request that could reach reception by itself.

  3. 03
    The site worked against its own strengths.

    Close to three hundred Google reviews, and none on the page a new patient reads. A team page that was not in the order the clinic wanted. On a phone, the homepage team carousel squeezed three doctors into a width made for one.

On screen

What it looks like, as it runs.

mdclinic.ro
Their own homepage, untouched in design. The greeting and the question button in the corner are ours.
Their own homepage, untouched in design. The greeting and the question button in the corner are ours.
A booking question at night, answered in Romanian. The assistant never confirms a slot: reception does, by phone.
A booking question at night, answered in Romanian. The assistant never confirms a slot: reception does, by phone.
The booking request: a day, a part of the day, a phone number. No account, no password.
The booking request: a day, a part of the day, a phone number. No account, no password.
What reception receives: a short summary on top, the full conversation under it. This one is our own test, marked as such.
What reception receives: a short summary on top, the full conversation under it. This one is our own test, marked as such.
Built

What runs, what waits, and why.

What happens to a patient's question now.

  1. 01A patient has a questionon any page of mdclinic.ro, at any hour
  2. 02The assistant answersin Romanian, from the clinic's own information
  3. 03A booking request is lefta day, a part of the day, a phone number
  4. 04Reception is briefedan email with a summary and the conversation, threaded together
  5. 05A person calls backthe slot is always agreed by phone, by a human
LiveAssistant on every pageanswers the usual questions in Romanian at any hour, takes a booking request with name, phone and preferred time, never confirms a slot: reception does, by phone
LiveBooking form and buttonsa "Programează-te" path on every page, delivered to the clinic inbox with a summary
LiveGoogle reviews wallthe real rating and count from Google, refreshed weekly, with ten reviews each linking to its original; one button to leave one
LiveTeam page and phone fixesthe doctors in the clinic's own order, one card per view on a phone, all shipped from our side through one line in their WordPress
LiveConversation summariesevery conversation reaches the clinic by email with a Romanian summary and the transcript, threaded under the booking it came from
The numbers

Read before the build, read again on fixed dates.

Written into the agreement on the day of the install and not changed since.

MeasureBaselineOne monthThree months
Google ratingGoogle listing, install day
4.8——
Google reviewsGoogle listing, install day
289——
Booking requests through the website per monthno such path existed
0——

First reading: early October 2026, at the one-month conversation. Every figure is read with the client and published only with their approval.

Their words

Said when it is earned.

Not yet recorded
In their words
The clinic writes its recommendation once it has seen the systems work, at the one-month conversation.
MD ClinicMD Clinic ↗Dental clinic, sixteen people · Cluj-Napoca

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